Post-Rally Euphoria

This summer, ZERO has the pleasure of hosting Tommy Hayes as an intern. Tommy used to work for the American environmental organisation Natural Resources Defense Council ( and is now pursuing a masters at Yale. 

As I wrote in my previous blog, I was pretty darn stoked about participating in this year’s Zero Rally across Scandinavia’s Green Highway. It did not disappoint. I got to drive my first electric vehicle (EV) and hydrogen fuel-cell vehicle (FCV) in real-world conditions, and interact with a cross section of Norway’s and Sweden’s auto enthusiast community. Now that the dust has settled, here are some immediate impressions about cars and about people.

Sounds like I could get used to this

A Nissan Leaf begins its journey from Östersund to Trondheim on June 14









EV’s and FCV’s drive remarkably like “normal” (internal combustion engine) vehicles, and getting used to the small differences was almost too easy. Within minutes of taking the reins on a Nissan Leaf for some highway cruising, I forgot I was driving anything fundamentally different than the vehicles I’ve been using for the last decade. The reminder would only kick in upon acceleration, with the whirring, jet engine sound of the electric motor to accompany the peppy boost. Indeed, the most noticeable difference in terms of driving experience with these cars seems to be the powertrains’ sound effects, which were also quite futuristic in the Mercedes Benz B-Class FCV. I had conversations with several people about the concerns over these cars being too quiet (just like hybrids when they’re in all-electric mode), and thus a hazard to pedestrians accustomed to hearing an oncoming vehicle’s engine. In case this issue was plaguing you, don’t worry – research, legislation, and a variety of sound systems in different cars are dealing with this. I noticed the sounds in the Nissan, and I look forward to hearing the Fisker Karma’s mix between “a Formula One car and a spaceship.”

Don’t just take my word for it

A widely identified hurdle to the adoption of electric vehicles is the awareness factor, and the Zero Rally took full advantage of celebrity participants and media to get the message out. The response generated by the participation of popular figures like Norwegian gold medal skiers Bjørn Dæhlie and Aksel Lund Svindal, Swedish rapper Timbuktu, and singer

R&B artist Timbuktu (left) and skier Aksel Lund Svindal arrive in Trondheim at the conclusion of Zero Rally 2012

Tone Damli really kicked up the profile of this event. I was quite impressed, actually, with how informed and sincere these celebrities were in terms of the purpose of the Rally. It was more than just a photo shoot for them, and I think it helps that electric cars provide an opportunity to broadcast an environmental message and have fun. I guess I shouldn’t be so cynical about Justin Bieber’s chrome-wrapped Fisker Karma since it might help make EVs seem cool, though I’m sure there are spokesmodels in the U.S. who could reflect on their EV experience thoughtfully, as in Aksel Lund Svindal’s blog.

Team effort

The Zero Rally was a personally inspiring event, especially when I think about all of the people working in different ways to make a clean vehicle future possible. I met local politicians in Östersund, Sweden who are motivated to ensure charging station plans work out. I talked with car racing representatives who believe the electric revolution has staying power. I also shrugged along with the Koreans from Team Hyundai whenever the announcements were made in Norwegian. It’s going to take a continued coordinated effort from industry, government, and a faithful public to get to the point where a car rally is zero emissions by default, and there will be ups and downs in the meantime, but I’m glad to report that the will and the way appear to be coming together.

Waves of enthusiasm at the Zero Rally as the cars drive through the Swedish countryside (photo credit: Jenny Simonsen)


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